In 2018 “Nākotne” ranks 121st n the Latvia’s Best Loved Brands Chart, climbing up from 127th place in 2017. Among food production companies “Nākotne” ranks 6th.
Brand lovers in this chart are people who have noted that they would definitely buy the brand at the next shopping and that it is one of their favorite brands. It is the number of these people in society that determines the place of the brand in the Latvia’s Best Loved Brands Chart.
From more than 3000 respondents that answered 300 questions, 29,4% appreciated our quality, 12,8% thought that we are unique, but 40,1% noted that the brand is beneficial.
In total the proportion of „Nākotne” lovers is 7,2% from the respondents.
This was the 14th year in which Latvia’s Best Loved Brands were identified, thanks to the collaboration between DDB Consulting and RAIT Custom Research Baltic and using the DDB Brand Capital™ research methodology that’s utilised in 30 countries. Over the years, the Top Brands Chart has become an important frame of reference when it comes to reflecting consumer attitudes and lifestyles.